The collaboration with Pixii spread over several months from the setup of the digital twin of the rangefinder to the latest renders and animations.
The digital twin was a pretty time-consuming task in order to get the lens materials and other optical elements right, as well as the main body materials with the micro-textures to look great on closeups.
Once that was done we could move on to a short series of beauty shots of the rangefinder to go further than what done before with photography, as well as some context shots with an Iphone and the control app.
Finally a video was created to go with the launch of the new version of the rangefinder, with updated viewfinder display and camera sensor. The short 30-seconds video is made of several beauty and functional shots arranged in a fast-paced sequence to showcase everything new about the device.